UNLEASHING THE COMMERCIAL POTENTIAL OF AFRICAN FASHION CREATIVES THROUGH DIGITAL TECHNOLOGY

The primary purpose of this research was to understand and define the African fashion sector and the profile of the African fashion entrepreneur, and in so doing, support public and private sector actors to build solutions that help small and micro fashion enterprises in Africa to scale. The study employed a mixed research approach, entailing primary and secondary research. The primary research entailed a comprehensive 43-question survey that included a mix of qualitative and quantitative questions, from respondents in 46 countries, with Nigeria, Kenya and South Africa ranking among the top 3 countries.

• The Power of Digital innovation: Discover how digital innovation has become a game-changer for African fashion
• User-Friendly Platforms for Growth: Uncover the importance of digital platforms as gateways for African creatives to access global markets
• Skills Development for Success: Gain insights into how investments in skills development are propelling the African creative industry forward
• Collaborative Efforts for Thriving Ecosystems: Explore the collaborative efforts by stakeholders, including governments, private sector entities and development organizations in fostering a thriving fashion ecosystem to unlock the full economic potential of African fashion creatives

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